A brand is how consumers perceive a certain product or service. There is more to a brand than just a name. It is more about consumer's experiences. Building an outstanding brand from scratch can be intimidating if not scary. Most successful brand owners today can attest that it wasn't easy starting out, that they had […]

Failure in the sales field is viewed differently by different parties. Some dwell on mistakes made, while others choose to learn from them. Anyone who understands business dimensions better knows that failure should never be perceived as a setback, but a chance to improve on what went wrong and come back stronger. Where the main […]

The fact remains, an effective sales process is the force a business needs to grow. Whether the company is a startup or an established enterprise, sales expertise is a necessary skill in the acquisition of clients and investors if the company is to thrive in the saturated marketplace. This is what led to the emergence […]

In every business, maximizing sales or making profit depends on the effectiveness of the leadership in place. Being a high-performing sales leader requires several skills and qualifications. A sales team performs well when managed by a visionary leader. Targets are set and goals are accomplished under their supervision. High-performing sales leaders are able to keep […]

Being a field sales agent is not a walk in the park. The profession requires aggressive and equally motivated persons who are up to the task come rain or sunshine. Traveling from one place to another to meet both active and prospective clients is the highlight of a field sales agent day to day work. […]

Most startup businesses use spreadsheets for account management before migrating to the more advanced management programs. Spreadsheets are easy to use and accessible to anyone with a computer. There are even account management apps for mobile phones. Although spreadsheets are sufficient for bookkeeping at the start, it becomes necessary for the business to use an […]

Prospecting is the acquisition and identification of potential customers in an effort to thrive in marketing and increase sales. The process involves developing a strategy and a system that will be effective in ensuring an increased rate of conversion. Prospecting is the beginning of any given sales journey and it determines if the sales will […]

Like everything else in life, sales marketing is challenging and can get pretty complex if not planned for. Business owners with sales representatives travelling all over to make sales and deliver products understand too well the challenges in planning route logistics. Since business resources like time and finances are limited, it is necessary to plan […]

Every business, from a fortune 500 company to a locally operated shop, exists to sell products and services. A sales plan is therefore necessary to guarantee efficiency.  A sales plan is an overall sale strategy for achieving the business goal of making profit. Without the guidance of a sound sales plan, the business can waste […]

The most important part of the sale process is sourcing new potential customers for products or services. The use of effective sales strategies that target the right target market is necessary for increased sales. An effective strategy may include a salesman tracking app that simplifies the sales process by managing contacts, tracking deals, and clearing […]

The pandemic has led to the struggle and the instability of the economies as industries and businesses face new challenges. Traditionally, face to face meeting was the go-to solution for sales execution. But with the onset of coronavirus, there has been the need to rely on virtual tools for communication and conducting meetings and pitches […]

Boosting sales is all about customer relations. In many cases, twenty percent of customers account for eighty percent of revenue.  How do you get there? Through return customers, word of mouth, and consistent services that define your brand. This builds brand loyalty and makes sure that you're well established in your industry.  To get there, though, this […]