Need to prospect new leads at jobsites? Look no further than Dodge Construction Central's Dodge Report. Dodge Reports give key details for upcoming projects to help construction sales professionals find and call on new opportunities. It's an incredible resource for prospecting new leads and building a strong pipeline of new customers. If you're just getting started trying to get Dodge Reports construction leads or need a refresher on how to best leverage the tool, we'll show you how to effectively prospect new leads and boost your outside sales efforts with the tool.
Dodge Reports detail construction projects at the planning, bidding, and construction stages. It covers projects in the commercial, residential, industrial, and infrastructure spaces. The report provides details on locations, timelines, budgets, and the companies involved.
For outside sales reps, it's virtually everything needed to find quality leads. It also covers the trades on site from general contractors and architects to subcontractors and project managers so you can tailor your approach based on need.
Dodge Reports let users filter projects by geographic location, project type, and phase. This makes it easy to identify the top opportunities that align with your product or service. This will give outside salespeople a head start on finding projects that best align with their niche.
A key advantage of getting Dodge Reports construction leads is that you can identify projects early in the planning phase. This helps you build relationships with key decision-makers before contracts are finalized.
To start, filter the report to show projects in the early planning stages within your target region and sector. Getting in front of these leads as early as possible gives you the best change to make sure there’s still time to influence purchasing decisions.
The next step is to introduce yourself. Reach out to project owners listed on the report to explain how your product or service adds value to their project. You don't always need to start with a hard sell, and offering to connect them with your network or providing expert insights can start new relationships off on strong footing. This proactiveness will help you build rapport with potential customers and positions you as a useful resource rather than just another sales rep trying to make a deal.
Dodge Reports provide more than basic project information. The tool also offers the data needed to craft more personalized and relevant sales pitches. By reviewing project descriptions, timelines, and budgets, you can gain a strong understanding of the scope of the projects with which you have a potential opportunity and the specific needs of the individuals involved.
For example, if you find a project in its bidding phase, reach out to the contractors who are bidding to offer your solutions that can help them win a bid. If you notice that a project has a large budget allocated in a particular area, you can personalize your pitch to showcase how your product or service can enhance that part of the project. The more relevant your pitch, the more likely you are to catch the attention of the project's busy decision-makers.
Dodge also provides insights into market trends and the overall competitive activity landscape to help you stay on top of new developments. If you keep a close eye on which companies are bidding on and winning projects, you can gain a better understanding of your top competitors and where they are focusing their efforts. This will identify gaps in the market that your product or service can fill and uncover opportunities in regions or sectors where your competitors may not be as active.
You can also track industry trends in Dodge Reports. Trends such as increases in commercial developments, new infrastructure projects, or growth in residential construction can help you adjust your sales strategy accordingly. For example, if you see a trend toward sustainable building projects, you can emphasize the eco-friendly features of your product to appeal to contractors focused on green construction.
Watch the on-demand demo.Use the alerts feature to highlight new projects so that you can make sure that you never miss an opportunity to connect with a potential prospect. You can set these alerts based on location, project type, and other criteria that match your sales targets. This automated feature saves time and keeps you informed of new projects so you can quickly reach out as soon as new projects pop up.
Once you’ve identified potential leads, follow up consistently. If your introductory email or call isn't returned, proactively show up to the jobsite. Show initiative and show how your offerings can help the project owner achieve their goals. Be sure to stay organized by tracking your follow-ups so you can maintain a steady flow of communication with prospects and nurture these leads until they’re ready to buy.
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Once you have pulled together a filtered list of new prospects and jobsites for your team or yourself, RepMove will level up your ability to land new sales.
