RepMove and Badger Maps both cater to field-based B2B sales teams. There's no question outside sales teams can see success with both tools. Here's a side-by-side comparison.
Badger Maps is a great sales route planner. It also bills itself as a front-end for an existing CRM or as a "basic field sales CRM". It's been around for a while and is a safe option. Customers listed on its website include Kerr - Danaher, L’oreal, Cutter & Buck, and Cargill among others.
RepMove is an outside sales management platform. With enterprise customers ranging from EquipmentShare and Taylor Machine Works to Altivera Medical and SouthernCarlson, to mid-market and small businesses, it scales for outside sales operations of all sizes. At its core, RepMove is built to run an outside sales rep's day and provide leadership with real-time insights. It functions as a complete field sales CRM for some customers. It's the outside sales execution layer that sits next to an existing CRM or ERP for others.
Badger Maps has been around for more than a decade. RepMove officially began in 2020, but its roots extend back more than a decade. Dillon Baird, RepMove's founder, was a B2B outside sales rep and leader. He couldn't find a tool suited to his needs, so he built one. Teammates started using it too. He eventually quit his job and founded RepMove.
So what do real users say? In a 2026 composite field sales software analysis from the top review platforms, RepMove ranked #1 with a composite average score of 4.9/5.0 and Badger Maps ranked #3 with a composite average score of 4.5/5.0. 13 tools qualified for the list. Both are objectively excellent. RepMove scored higher, Badger Maps had more reviews. Ultimately, both have high user satisfaction.
| Capability | RepMove | Badger Maps |
|---|---|---|
| Account, contact, and activity management | Yes | Yes |
| Multi-stop route optimization | Yes | Yes |
| Route changes during the day | Add stops and re-optimize | Edit routes and execute with live traffic |
| Sales pipeline and native deal records | Sales Pro and Accelerate | Not listed as a native feature |
| Expense reports and purchase orders | Native in Sales Pro and Accelerate | Related data can be sent to a connected CRM |
| Document management | Sales Pro and Accelerate | Not listed |
| Team communication and @mentions | Sales Pro and Accelerate | Team collaboration is listed |
| Two-way CRM integration | Accelerate, for teams of 11+ | Business and Enterprise |
| Nearby business discovery | Business-card scanning and integrations with lead discovery | Mobile prospecting with nearby lead search |
| Territory and account assignment | Sales Pro and Accelerate | Business and Enterprise |
| Automated territory scenario modeling | Not currently offered | Badger Align, sold separately |
| Standard field reporting | Yes | Yes |
| Advanced territory analytics | Custom reporting on Accelerate | Badger Insights, sold separately |
| HIPAA and SSO with SCIM | Not listed on public pricing | Badger Enterprise |
| Published annual price for a team plan | Sales Pro: $54/user/month | Business: $58/user/month |
Some rows are not direct equivalents. The sections below explain the differences that matter before choosing a plan.
Both products let reps view accounts on a map, build multi-stop routes, optimize the stop order, and make changes during the day.
RepMove lets reps add accounts from a map or list, select multiple accounts by drawing on the map, optimize the route, add stops during the day, and re-optimize. Route templates and recurring routes are included with Sales Pro.
Badger advertises route optimization, saved and recurring routes, a route-execution workflow with live traffic, and connections to Google Maps, Waze, and Apple Maps. It also lists Apple CarPlay support.
Both platforms let reps manage accounts and contacts, record visit activity, take notes, set follow-ups, import customer data, and access information from mobile devices.
RepMove includes account and contact management, tasks, notes, mileage and call reports, talk-to-text, business-card scanning, account tags and categories, and assigned or shared accounts. Sales Pro adds a web-based desktop application and supports up to 10,000 records.
Badger includes account and contact management, customizable check-in forms, talk-to-text notes with photos, follow-up reminders, mileage reports, account assignment, and manager views. Badger Business supports up to 2,000 accounts per license when customer data is maintained directly in Badger. Enterprise supports up to 10,000.
This is one of the clearest product differences.
RepMove Sales Pro and Accelerate include native deal records and a visual pipeline with customizable stages. Teams can create deals, associate them with accounts, move them through the pipeline, and review the funnel from the web application.
Badger's public plan comparison does not list a native pipeline or standalone deal module. When Badger is integrated with a CRM, it can display and update CRM objects such as Opportunities.
Practical difference: RepMove includes pipeline and deal management in the product. Badger can bring opportunity data into the field when the connected CRM stores those records.
Sales Pro includes one-way integrations. Two-way integrations are included with Accelerate, which starts at 11 users and costs $80 per user per month when billed annually.
RepMove also offers connections to thousands of applications through integration tools and supports custom development.
Badger includes two-way CRM integration in Business and Enterprise. Its supported CRM list includes Salesforce, HubSpot, Microsoft Dynamics, NetSuite, Zoho, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, Odoo, and others.
Integration depth differs by plan:
Badger states that each person using its CRM integration must have a corresponding user account in the connected CRM.
Both products support account assignment and territory visibility, but their advanced capabilities differ.
RepMove Sales Pro lets managers draw territories, assign accounts, restrict account visibility, and automate assignments using rules based on tags, categories, locations, ZIP codes, states, and other criteria.
Badger Maps includes manager views, account assignment and reassignment, team hierarchy, roles, permissions, and route review.
Badger also sells separate territory products:
RepMove lets users import prospects, create new prospect records, scan business cards, and filter existing accounts around a route using categories, tags, account type, and time since the last visit.
Badger's mobile prospecting feature searches for nearby businesses. Business users can view up to 20 new leads on the map at a time. Enterprise users can view up to 60.
Practical difference: Badger can discover businesses that are not already in the team's database. RepMove focuses on imported, assigned, or manually created prospects.
RepMove Sales Pro and Accelerate include native expense reports, purchase orders, and document management. Reps can photograph receipts, record expenses, take an order in the field, store sales materials, and share documents during follow-up.
Badger's pricing page says data related to proposals and order management can be sent to fields in a connected CRM. It does not list native expense-report, purchase-order, or document-management modules in the core Badger Maps plan comparison.
RepMove Sales Pro and Accelerate include team communication, teammate tagging, advanced roles and permissions, and assigned or shared accounts. Tagging a teammate triggers an in-app notification.
Badger lists team collaboration, manager views, team hierarchies, roles and permissions, account reassignment, and manager route editing and review.
Both products include standard field-activity reporting.
RepMove includes reporting with Sales Pro. Accelerate adds custom reporting, a service-level agreement, custom onboarding and training, custom development, and a dedicated account manager.
Badger includes automated activity and call reports. Enterprise adds location- and time-stamped activity reports, and a dedicated account manager.
Badger Insights adds advanced territory analysis as a separate product.
All figures below use published list prices for annual billing as of August 13, 2026. They exclude taxes, negotiated discounts, optional services, and licenses for any external CRM or ERP.
| Product and plan | Published price | Intended team size | Selected limits and features |
| RepMove Flex | $16.67/user/month | Individual users | Mobile app, route planning, notes, accounts, contacts, tasks, mass email, mileage and call reports |
| RepMove Sales Pro | $54/user/month | Up to 10 users | Up to 10,000 records, web app, pipeline, deals, territories, expenses, purchase orders, documents, team communication, one-way integrations |
| RepMove Accelerate | $80/user/month | 11+ users | Everything in Sales Pro, 10,000+ records, two-way integrations, custom development and reporting, SLA, dedicated account manager |
| Badger Business | $58/user/month | No published team-size band | Up to 2,000 directly maintained accounts, 120-stop routes, nearby lead search, standard two-way CRM integration, reporting |
| Badger Enterprise | $95/user/month | No published team-size band | Up to 10,000 directly maintained accounts, advanced CRM integration, enhanced lead search, location- and time-stamped reporting, HIPAA, SSO/SCIM |
| Configuration | Monthly | Annually |
| RepMove Sales Pro | $540 | $6,480 |
| Badger Business | $580 | $6,960 |
| Badger Enterprise | $950 | $11,400 |
Customer stories describe individual deployments and are not guaranteed outcomes.
Danaher — Badger reports that hundreds of field reps used Badger with Microsoft Dynamics. Its case study reports a 50% increase in CRM usage, a 57% increase in prospect meetings, and more than a 100% increase in sales efficiency.
Read Badger's Danaher case study
On Time Supply — Its seven-person outside-sales team reported doubling daily sales visits, reaching approximately 10 to 15 stops per rep per day, and recording its largest sales month at the time of publication.
Read the On Time Supply customer story
Tool Country — The construction-supply distributor reported a 67% increase in sales visits and a 13% increase in orders.
Read the Tool Country customer story
Iconic Machinery — The equipment dealer reported 15 to 25 daily outside-sales customer touches, including calls, and an approximately 20% increase in sales volume.
Read the Iconic Machinery customer story
Both products cover the core field-sales functions of mapping accounts, optimizing routes, recording activity, managing customer information, and reporting on rep work.
Badger's clearest advantages are two-way CRM integration across both plans, nearby lead discovery, detailed route-execution features, optional territory-planning products, and publicly listed enterprise controls.
RepMove's clearest advantages are the native workflows included with Sales Pro: pipeline and deals, expense reports, purchase orders, document management, team communication, and a 10,000-record allowance.
The right choice depends on which of those capabilities your team needs. Build a requirements list, confirm any feature that is not documented publicly, and test both products with real accounts and routes before purchasing.
RepMove Sales Pro and Accelerate include native deals and a visual pipeline with customizable stages. Badger can display CRM Opportunity records through an integration, but its public plan comparison does not list a native deal pipeline.
Badger Business and Enterprise include real-time, two-way CRM integration. RepMove includes two-way integration with Accelerate for teams of 11 or more. RepMove Sales Pro includes one-way integrations.
Badger includes mobile prospecting that searches for nearby businesses. RepMove lets reps work imported or created prospects and scan business cards but does not advertise a comparable nearby-business database.
RepMove Sales Pro and Accelerate include native expense reports and purchase orders. Badger can send related data to a connected CRM that supports those workflows.
RepMove includes territory drawing, assignment, visibility controls, and automated assignment rules with Sales Pro. Badger Maps includes account assignment and manager tools. Badger Align, sold separately, adds automated territory creation, weighted metrics, optimization, and scenario planning.
RepMove Sales Pro includes up to 10,000 records. Badger Business includes up to 2,000 directly maintained accounts and Enterprise includes up to 10,000. Badger lists unlimited CRM records for CRM-integrated users.
For 10 users billed annually, RepMove Sales Pro is $6,480 per year and Badger Business is $6,960. The plans include different features, so total cost should be calculated from the required plan, optional products, and any external software licenses.
Yes. RepMove offers a seven-day free trial with no credit card required.
Unlike most leaders in this industry, RepMove's CEO Dillon Baird built a career in B2B outside sales. He worked jobsites. He went to offices. He lived the life. He isn't a Silicone Valley tech executive who saw an opportunity.
Dillon gets in the field consistently all across the United States with customers. He provides coaching and consultation, riding along with reps and sharing ways to improve their ability to sell. He workshops with leaders and helps them identify ways to beat revenue targets and build a stronger outside sales operation.
The benefits go both ways. He takes real-time feedback from customers and has RepMove's development team improve the product. The team builds, tests, and ships product improvements that are only released once they've been proven for performance. Likely at a clip that is much faster than the competition.
Examples include RepMove's sales pipeline and deals board, territory assignment rules, color-based territory coverage rules, and many others.
Richard Fuller, director of sales at County Battery put it like this. "The most amazing thing is if you make a suggestion the team at RepMove listen often adding the suggestions to the app. Its fantastic."
Customer support is built into RepMove's DNA.
“I don’t think there’s ever been a time I called one of your team members and I haven’t gotten a response either immediately or within the same day," said Jeff Padilla, director of sales at Rainier Surgical. "It’s been such a breath of fresh air to have a team that we’re able to work with. When we need to implement something, we need to make changes, if there’s something we’re having issues with, it’s always taken care of.”
