Field sales is about being in the right place at the right time as much as it’s about showing up. Sales mapping software helps solve both of these needs by visualizing territories and sales routes. And the results are tangible.
In one study, optimized territories increased sales by up to 7%. Another analysis found that territory optimization can boost revenue 20%. For an individual rep, averaging $22,560 in annual commissions according to Indeed as of August 2025, that means an income increase of anywhere from $1,579.20 to $4,512. If you’re an outside sales leader managing a large team of reps, you’d be a hero if your team pulled in anything approaching the high end of the range. We’ll cover everything you need to know about sales mapping software to help you understand what it does and make an informed decision when it comes time to pick a tool.
Sales mapping software converts data, like addresses and performance metrics, into mapped visualizations of sales territories. Tools in the space offer varying levels of interactivity and sophistication, but generally, you can expect to see pins dropped on a digital map that represent accounts or prospects. You can often also see transparent shapes covering maps that represent individual sales territories.
These visuals make it easier to spot geographic clusters of accounts and potentially underserved parts of a market. They can also surface imbalances across territories. Tools often include features like heat mapping to identify high‑potential areas and territory drawing. They also typically include route planning and CRM integration. Some sales mapping software, such as RepMove, offer all of this in one package.
Reps can have success using their gut feel and vibes. But they can really supercharge things when they make data‑driven decisions about where to focus their efforts. That’s the area sales mapping software shines brightest.
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When you can see accounts laid out on a map, patterns emerge. Sales mapping software helps reps track performance and find new opportunities. For example, a distributor may discover that certain zip codes generate higher margins with fewer average visits. Despite that, accounts are only being visited once a month at most. This can clue a manager into needing to split the territory between multiple reps to maximize sales potential.
Visual cues also create more efficient route planning opportunities. It’s much easier to stack visits to accounts in close proximity to each other when you can actually see them laid out. A simple visual cue like can power a rep who averaged 5 daily visits to seeing 15+ daily.
Optimized routes and intentional territory lets reps spend more time in front of customers and less time behind the wheel. Reps will create more repeat business and create more satisfied customers with sales mapping software.
Unbalanced territories are the root cause of many territory leader headaches. One rep is overwhelmed while another wastes time covering sparse areas. Another rep has all the fruitful accounts while another’s book is full of prospects that never purchase. Sales mapping software has the potential to solve all of these issues.
It lets you draw territories using data from geographic boundaries and customer density to revenue potential. Tools like RepMove make it simple to automatically assign territories using simple logical rules by county, zip code, custom tags, and many other datapoints. Balancing territories improves fairness, which itself can increase revenue by keeping reps energized and focused.
Plotting a day’s worth of visits is incredibly inefficient without the right tool. Before getting RepMove, Tommy Skul of Arvada Rent-Alls spent 3 to 4 hours every day with route planning and management. Now? He does it in 10 to 15 minutes. Weekly.
Route optimization tools find the most efficient sequence for a set of daily stops. They factor in distance, updated traffic data, and other constraints to build a plan for each day in the field. Tommy of Arvada Rent-Alls went from seeing 10 to 15 customers daily to 25 to 30 with RepMove. Good sales mapping software makes adjusting routes on the fly easy and finding more time to add stops to a day a breeze.
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Heat maps and dashboards show how revenue, leads, and other activities get distributed across a region. This helps managers identify gaps and uncover overlap in territory coverage. For instance, if high‑value accounts cluster along a highway corridor, you might assign a dedicated rep to that area. Conversely, a large and underserved area might indicate an untapped market or the need to carve it up. Some heat maps offer filters that reveal trends for everything from product lines and services to industry segments and customer tiers. You can even overlay external data, like demographic trends or competitor locations, to gain deeper insights into where to deploy resources.
Sales mapping software helps manage current customers, but it also helps create more opportunities to sell. Many tools integrate with CRM and prospecting databases to surface new leads within a territory. Rainier Surgical’s territory team builds regular routes in RepMove. It then overlays prospects along these routes, adds these new stops to reps’ days, and closes new business.
Outside sales teams that call on jobsites sync leads from Dodge Reports or ConstructConnect into RepMove and assign them to reps. RepMove also automates lead assignments based on territory rules so the right rep follows up on every lead.
The sky’s the limit when it comes to how sales mapping software lets field teams prospect for new business.
Sales mapping software works best when it syncs seamlessly with your CRM and other sales tools. Specialized field sales CRMs exist that offer these features natively. Integrating a customer database with mapping and route planning is where things really take off for many outside sales teams. It allows reps to access account details, log visits, and record notes directly from a mobile map. It also lets managers update territories in real-time without exporting and importing spreadsheets.
One example is RepMove’s partnership with Point of Rental in the equipment rental industry. Users call on customers and pull up real-time inventory. They log notes and follow-ups. They also send quotes right from jobsites. All from one app. Add in leads prospects getting synced from Dodge Reports and you have a complete picture of your entire outside sales operation in a single source of truth. It’s almost magic.
Sales mapping software vendors fill various needs, but rarely all of them. At a minimum, look for flexible territory design, easy mobile route optimization, and CRM integrations. Some tools cater to specific industries. Others offer advanced analytics. Some now incorporate AI into their platforms. Above everything, consider ease of use. If reps resist using the software, results will never come. This happens far more often than it should, so make sure whatever vendors you consider have strong customer support and onboarding in place.
Start with a trial to see how well it handles in the real world. Sales mapping software can touch so many parts of the outside sales process, so involving both reps and managers in the evaluation will ensure the selected tool fits your team’s needs.
If you’re interested in seeing one of the best sales mapping software platforms, give RepMove a free try or get a demo.
