How to Use Heavy Equipment Rental Software to Grow Sales

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April 3, 2025

heavy equipment rental software

A modern software stack is essential for fielding an outside sales team that competes at the top of the market. In simple terms, it will automate tasks and processes that consume a sales rep's time and connect dots across the entire sales process so leadership makes data-informed decisions to grow revenue. There's an endless array of options to consider when looking at heavy equipment rental software tools, but building the right sales stack does not need to be complex. In fact, it only takes three tools.

Each of these tools is designed specifically for heavy equipment rental and sales teams and solves different needs. Putting them together creates a complementary stack that allows you to take on the market with authority. You'll build the real-time infrastructure to identify opportunities that grow sales, properly track and manage your equipment, build customer relationships, and rent or sell more equipment.

Here's how Point of Rental, Dodge Construction Network, and RepMove create a competitive advantage and make up the best heavy equipment rental software stack available.

Point of Rental: The Leader of Inventory Management Heavy Equipment Rental Software

Too many companies still manage inventory with whiteboards, spreadsheets, or outdated software. While this might seem cost-effective, it's both costing money and not growing sales. Point of Rental solves this need with the best inventory management tool for the equipment rental business. It provides real-time visibility into fleet availability, maintenance schedules, and utilization rates. Its tracking and reporting gives sales reps instant visibility into what's available. There's no lag in the system, no inefficiency. Only a real-time ability to make the most of your inventory.

Benefits of Point of Rental

  • Faster Quotes: Generate accurate quotes immediately without back-and-forth calls to the yard.
  • Reduced Downtime: Identify equipment as soon as it's ready and get it on jobsites as quickly as possible.
  • Improved Customer Experience: Customers demand real-time results and cannot wait. Bells and whistles are nice. Real-time service is better.

When your inventory is under control, your outside sales team will act quickly and confidently to rent and sell as effectively as possible.

Dodge Construction Central: The Heavy Equipment Rental Software Prospecting & Jobsite Leader

With inventory under control, the next step is finding new opportunities to rent or sell it. Calling on existing customers will always be the backbone of successful outside sales, but without new customers, it's virtually impossible to scale growth. That's where Dodge Construction Network's Dodge Construction Central, AKA Dodge Reports, comes in.

Dodge Reports provides the most comprehensive database of construction projects in North America. Users can identify jobsites as soon as they are in bidding, figure out what trades are on site, and formulate a plan to win new business.

Benefits of Dodge Construction Network

  • Identify Hot Leads: Get alerts when new projects are available in your territory.
  • Strategic Prospecting: Prioritize jobs based on size, type, and timeline.
  • Win Bigger Contracts: Reach general contractors, subcontractors, and project managers before competitors do.

Dodge gives its customers the best opportunity to go on the offensive when prospecting. It surfaces opportunities early and provides the most accurate jobsite data on the market.

RepMove: The Heavy Equipment Rental Software Outside Sales Platform

Point of Rental gives visibility into inventory. Dodge provides new prospects. Now it's time to sell. Enter RepMove.

RepMove blends route planning, customer relationship management, and real-time reporting into a single platform. Outside sales reps structure their days with better route planning and customer engagement. It's the ultimate tool to help reps visit more jobsites and turn more visits into sales.

Benefits of RepMove

  • Route Optimization: Reps visit more customers with more time-effective sales routes.
  • Jobsite Management: Create and track jobsites, associate all the trades and accounts on site, and show up ready to sell.
  • Activity Tracking: Create notes, log meetings, track sales calls, and update the central database in real-time.
  • Lead Follow-Ups: Schedule reminders so every lead gets worked effectively.

Sales reps using RepMove spend less time on the road and more time selling. They're better prepared, create more sales calls, and have higher conversion rates. Managers get actionable insights into territory coverage and sales performance. It's the modern tool to win in outside sales.

Connect the Heavy Equipment Rental Software Stack

RepMove acts as the glue that brings the three platforms together. Users import Dodge Reports data to visualize jobsites and prospects on their RepMove map. They create a plan to hit as many customers, jobsites, and prospects as possible. On sales calls, users check equipment availability and update accounts with Point of Rental, syncing notes and other data between the platforms.

Here's the step-by-step guide.

  • Step 1: Identify leads in Dodge Reports and export your data as a spreadsheet.
  • Step 2: Import leads into RepMove and tag these prospects and/or jobsites as Dodge Lead.
  • Step 3: Associate contacts and accounts to jobsites.
  • Step 4: Open the map and filter by your new Dodge Lead tag to visualize the jobsite pins.
  • Step 5: Create or update routes with the jobsites that best fit your day.
  • Step 6: Track notes and activities in RepMove and sync data in real-time with Point of Rental. Pull quotes into RepMove to close sales quickly.
  • Step 7: Follow up and engage with customers and prospects. Add reminders in RepMove and send emails or share documents to leads.

Watch RepMove's On-Demand Demo