Cold calling is a popular sales technique that several businesses use today. However, it doesn’t always guarantee success. Think of it as a hit-or-miss strategy, and out of all the jobs a sales rep has to perform, this is probably one of the most dreadful ones.
Still, if you do it right, cold calls can dramatically maximize profits for a business.
So, what is the key to success? Well, there are actually multiple steps that must be followed to hit the mark.
Here are the 5 steps that will help you make the perfect hold call:
Cold calling is a feat that can be accomplished on your first try. It requires confidence and persistence. Consider practicing with colleagues or friends to get a boost of confidence and identify where you lack in your communication skills.
Unsolicited calls are the last thing anyone wants. But that’s what cold calls are all about, explaining to customers about products/services that can solve problems they didn’t know they had. But before you proceed with the sales pitch, always ask for permission. If they seem busy, ask when would be a feasible time to call them again instead of giving up entirely.
Long, boring calls are the worst way to make cold calls. You have to grab the prospect’s attention in the first few seconds of the call. The longer you wait, the higher your chances are of facing rejection. Keep the call short, informative, and attention-grabbing.
Once you have the attention of the prospect, ask them questions that highlight their needs. When they answer your question, listen carefully and pick on something that will give you the opportunity to make the sales pitch more appealing to them.
Chances are, after the question and answer session, your prospect would want to know more. In this case, you must be proactive and schedule the next call or in-person meeting on the spot. Schedule the next appointment and proceed with the remaining sales activities.
Before you make cold calls, you must first find qualified leads. With RepMove, you can access powerful sales tools that help you find the best leads, giving sales reps the opportunity to make contact with prospects. Learn more about our services by calling 720-588-3386. You can also send us an email at info@repmove.app for more details.
