Before adopting RepMove, Bobcat of Chico need a CRM outside sales would use. Its customer data was loosely stored in an ERP and in rep notebooks. This lack of documentation and organization created major visibility issues for leadership who couldn’t track rep activity, customer engagement, or deal progress. It also led to inefficiencies across the company’s six Northern California locations. Sales reps were unknowingly outbidding each other as customers stopped by multiple stores and received competing quotes from different reps.

“There wasn’t a good way to see where your customers are and keep track of all of them in a nice list. We didn’t have a CRM. We just had customer information in our ERP. Nothing that put it into our salespeople’s hands in a usable, digestible format.”

Adin DuBose, Bobcat of Chico's Vice President and operations leader, had tried other CRM platforms like MapMyCustomers and Target CRM, but neither worked for his outside sales model. One was too confusing, the other too limited. Neither was designed for outisde sales in construction equipment.

“MapMyCustomers was really confusing—not easy to use, not intuitive. It wasn’t built for our industry. It was built for tech sales.”

Different processes created inefficiencies that blocked sales progress. 

“Everyone was doing it their own way. A lot of people were using pen and paper, that makes it much harder to go back and reference things. It also creates no visibility for your sales manager position.”

RepMove filled the gap with a CRM that felt tailor made to Bobcat of Chico's needs. The platform’s mobile-first interface, route builder, and map view allowed reps to plan their days more efficiently and visualize customer locations clearly. Instead of bouncing between appointments or guessing where to go next, reps could now cluster their visits geographically and reduce wasted time.

“The sales guys use the route builder every day. The map view is handy to see pins on a map and structure your day by area and customer type.”

Bobcat of Chico needed a deals feature to track its pipeline. Aden made the recommendation to the RepMove team. RepMove then built the function and it has since become central to Bobcat of Chico’s sales process.

Inside reps use it to manage inbound leads through quoting, credit application, staging, and final delivery. Outside reps use it to track live opportunities and log meetings—whether in person or over the phone.

“We use it to manage the whole sales process."

The team also uses RepMove's jobsite function to call on sites when office contacts are unavailable.

Importantly, RepMove wasn’t just a tool for managers. It quickly became something reps genuinely wanted to use. With everything accessible via mobile and talk-to-text for notes, documentation became easier, faster, and more consistent.

“For the outside sales rep, more than anything, it’s a tool that helps them. it puts all the information you need right at your fingertips.”

Since implementing RepMove, customer touches have significantly increased. Outside sales reps now engage with 15 to 25 customers per day (including calls), while inside reps consistently reach 10 to 15. "Before RepMove, it was just a few.”

Follow-ups have improved, and sales managers now have real-time visibility into activity gaps or delays.

“It’s definitely helped us do a better job of follow-up. It creates visibility for me to see when reps last talked to a customer, and if they’re taking too long to get back, I can get on them.”

In the year since implementing RepMove, sales volume has risen about 20%. Productivity gains and territory control have also clearly improved.

For Adin, the real value lies in how well RepMove fits into the culture and skill level of his team. It works because reps actually use it.

“It’s simple, but it’s not simplistic. It still has all the stuff you need it to do, but it’s just easy to use. And a lot of the people in our industry aren’t tech guys. If it’s too complicated, they’re not going to use it.”